Australia’s leading Spanish dessert experience. 
A network of 50+ stores Australia-wide.
Established and recognised brand.




Just like the traditional chocolaterias of Spain, San Churro is a destination for friends & family to come together and share a sweet moment. Where every amigo is welcome to celebrate life, the Spanish way!

Churros (Spanish doughnuts) are hand-crafted in-store using a traditional recipe and delivered straight from our Spanish churreras to your plate, served with cinnamon sugar and only the best couverture chocolate.


We’re looking for Franchise Partners who are the right fit to join the San Churro Familia. Do you tick any of these boxes? 

☑ You have an obsession with customer happiness
☑ You can be a motivational leader for your employees
☑ You have an appreciation to deliver quality products
☑ You have a strong desire to achieve, learn and succeed
☑ You can be an active team player as part of the San Churro franchise system



The Franchise Council of Australia named us 2019 Winner of the Australian Established Franchisor of the Year.

“It (winning this award) means more for our franchise partners and all the hard work and millions of hours that’s gone into the concept over the last 13 years, and we stand on the shoulders of that” –  CEO/Founder, Giro Maurici.


In the video below San Churro Franchise Partners share their chocolate dreams. We had the opportunity to ask them why they chose to walk away from their established careers to join the San Churro family and open their own San Churro chocolateria. Here’s what they had to say…



What is the initial investment?

The initial investment for a brand new greenfield store including the franchise start up fees, store design & build costs and training fees can range from approximately $500,000 to $800,000 depending upon the location.

Occasionally there are opportunities to purchase an existing store and in these instances the cost can range from around $300,000 – $700,000.

How can I finance my business?

There are many ways to finance a new business:

  • From savings
  • Borrowing against existing personal assets
  • Borrowing a portion against the plant equipment purchased by the business
  • Using ready cash from the sale of an existing business or property
  • Borrow against the new San Churro business.

San Churro currently has a preferred lending status with the ANZ bank.

How long has San Churro been in business?

San Churro commenced business in September 2004. The first store opened its doors in March 2006.

Does San Churro Chocolateria help with location selection and the lease?

San Churro takes responsibility for locating new sites for our San Churro Chocolateria stores, however we are also open to suggestions from prospective franchise partners who may have identified a possible location of interest.  Final decisions on all new sites will be at San Churro’s discretion.

San Churro will work closely with our franchise partners in negotiating with landlords to secure the best possible lease arrangements for our new stores.  Our franchise partners will ultimately enter into the lease in their own entity. 

What is the average size of a San Churro Chocolateria store?

The ideal size of a San Churro Chocolateria store is approximately 150 – 250sqm, preferably with prominent frontage, highly visible signage opportunities and outdoor seating.

How long will it take to open a San Churro Chocolateria store?

It can take a significant period of time to locate the perfect site and to work through the site selection and negotiation process, but once a site has been secured, the process of designing and building a store takes approximately 12-18 weeks.

Am I required to work in the store?

Yes, we believe that it is vital that our Franchise Partners work in their store. The best stores are those that are operated by the Franchise Partner as this ensures that they remain familiar with the day to day operations of the store and ensures that their valued customers are experiencing the exceptional standards of service that they expect from a San Churro store.

How do I learn to run my store?

San Churro Chocolateria conducts a comprehensive 6 week training course for all Franchise Partners. In this course you will learn everything from how to make the best churros ever to how to manage a successful business!

In addition to the 6 week Induction Training, the San Churro support team works with you to recruit your new team and also provide initial training for your staff. They are on hand pre-opening to set up your new store and work with you during your first week of trade.

What happens once my store opens?

The helpful and friendly team at San Churro’s Support Office are always on hand to provide ongoing support and training in operations and marketing through store visits, newsletters, regional and national meetings.

What kind of return can I expect from the operation of a San Churro Chocolateria franchise?

When you submit an application and pay your application fee we will provide you with a copy of our current Disclosure Document which will provide some historical financial information based on the performance of our actual stores. We recommend that you enlist the assistance of professional business, accounting and legal advisers to assess the viability of the business.

Due to the significant variables affecting the profitable performance of each individual franchise, it is inappropriate for us to make any representation to you on the potential level of sales and profitability on any existing or new store.